I haven’t been posting very often in recent weeks (sorry!) so wanted to write a quick post about what Old Spice has been up to that is starting to make a splash in the social web. They developed an interesting campaign utilizing Twitter and the “Old Spice Guy” that I think it’s brilliant.
I’m a PR girl and have a soft spot for anything the involves social media. In terms of an integrated campaign, this is a great example of taking the character developed for the brand, from television commercials, into the digital realm. The “Old Spice Guy” posts response videos to tweets of pretty high profile folks on Twitter that are clever and entertaining. I think I’ve already watched six of them and the evening is just getting started. This is by far one of the most interesting integrate approaches I’ve seen in quite some time, now it’s a matter of watching to see if this grows into something truly viral.