I love having the opportunity to connect with people through social media tools. I’ve reconnected with old friend, built bridges with former acquaintances and stayed in contact with those I see on a more frequent basis. From best friend to networking buddies, we’re all connected through one social network site or another.

A few weeks ago, I thought this would be a great tool to help my brother connect with some of the friends he’s made over the years. Let me tell you a little about big my brother, Peter. He has cerebral palsy and is quadriplegic. He can’t speak or communicate beyond a simple nod “yes” or “no”. He’s smart and stubborn, like all men in my family, and has a lot to offer the world, even though his body may limit him most of the time.

My brother and I get together to update Facebook as often as we can. It can be as simple as sharing what he had for dinner or posting the artwork he creates at one of his programs, Creativity Explored. He attends a program each weekday so it’s become an opportunity for communication between his aids and my family. His aids can share if he had a good day or a bad one and what they did so we know to ask Peter the right questions.

Facebook has also allowed for Peter to connect with his friends that have similar limitations. They may never be able to “talk” to one another but they can communicate through their Facebook pages and the person managing that page. I run everything by my brother before I post it and we play Farmville together. It’s not perfect but has opened so many communication doors. It has even inspired my brother to be interested in his communications device that he’s long given up on because it’s a challenge to learn to use. Bringing that enthusiasm into that challenge was difficult but Peter’s activities on Facebook presented and opportunity to reintroduce the idea.

My brother has 17 friends on Facebook. If this were a numbers race or some kind of client launch, it may not be viewed as a success but what we’ve been able to accomplish in the past few weeks is beyond measurable. There is not measurable ROI beyond the smile on his face when I show him some of the comments on his wall or the pictures posted by a friend. This is where I see the true value of social media: giving a voice to those that didn’t have one before.

*If you’re interested in checking out additional art by my brother and other artists at Creativity Explored, please click here for times/dates of gallery showings in San Francisco”